WEBVTT

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- Salom, men Kevin!

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«Ko'rinmas qo'llar» seriyalariga xush kelibsiz.

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Siz xushbo'y tish kavlagich

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shaxsiy hunarmandchilik do'kon
ochishni hech orzu qilganmisiz?

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Albatta, barchamiz orzu qilganmiz.

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Tadbirkor bo'lish mazzadek eshitiladi.

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Biroq ko'pchilik

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tadbirkorlik har bir bozor
iqtisodiyotining muhim qismi

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ekanligini bilmaydi.

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- Nihoyatda nimadir rostdan ham qiziqarli.

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- Xursandligingdan xursandman, Fiona.

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- Kevin, maktabni bitirib men

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tadbirkor bo'lmoqchiman.

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- Rostdan?

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- Shunda mustaqil bo'lib,
o'zimga-o'zim xo'jayin bo'laman.

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- Bu juda ajoyibku.

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- Bilasanmi, tadbirkor bo'lish deganda
faqatgina o'z vaqtingga

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o'zing xo'jayin bo'lasan degani emas.

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Tadbirkorlar iqtisodiyotda juda
muhim rol o'ynashadi.

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- Meni aynitma.

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- Yo'q, u aslida to'g'ri aytyapti.

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Bu ajoyib.

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Tadbirkorlik bu odamlarga
yordam berishning yangi va qadrli

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yo'llarini izlab topsihdir.

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Bu yangi imkoniyatlarni qidirish,

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muammolarni yangilik va qiymat
yaratish orqali yechishdir.

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- Demak, tadbirkorlik deganda
odamlar bajaradigan ish

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yoki egallagan kasb emas,
balki firklashning butunlay

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boshqacha usuli deb tushunishim lozim.

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- To'g'ri, tadbirkorlik bu
fikrlash usuli bo'lib, unda

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yangilik yaratish, ishtiyoq
vs ijodkorlikka e'tibor qaratiladi.

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Tadbirkorda odamlarning
ehtiyojlarini aniqlab, ularni

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qondira olish qobiliyati bo'lishi lozim.

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- Tadbirkorlar ham muammolarni hal qiluvchi,
hamda boylik yaratuvchi hisoblanadi.

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Daromad olish uchun
tadbirkorlar yer, ishchi kuchi va

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kapital kabi ishlab chiqarish vositalarini
birlashtirib, odamlar istagan va

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ularga kerak bo'lgan mahsulot va
xizmatlarni ishlab chiqaradi.

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Bu riskli ish, chunki faqatgina odamlarga

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qadrli mahsulot yaratib ular
muvaffaqiyatga erishadi.

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Ammo ular muvaffaqiyatga erishsa,
shunda boylik yaratiladi.

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- Keling, shu to'g'risida gaplashaylik.

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Iqtisodiyotda boylik tushunchasi

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ko'pchilik o'yladigan tushuncha emas.

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- Bu pul degani yoki...
Teylor Svift bilan istagan paytda

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oshnachilik qilish, to'g'rimi?

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- Yo'q, lekin shunday bo'lsa,
chakki bo'lmasdi.

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- Zo'r bo'lar edi.

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Boylik – bu iqtisodiy tovarlar
qiymatining o'lchovi.

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O'zingiz bilasiz...

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- Qiymat sub'ektivdir.

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Ha, bilaman.

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- Barakalla.

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Demak, pul kimningdir
boyligini bildirsa-da,

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u bor-yo'g'i abstractdir.

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Odamlarning haqiqiy boyligi ular
qardlaydigan narsalarda mujassamlashgan.

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- Mening noutbukim singari.

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- To'g'ri, undan tashqari
sizdagi kvartira, velosiped,

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1989-yil Donruss Diamond Kings
beysbol kartalarning to'liq to'plami.

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- Bular sen qardlaydigan narsalar.

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- Sovutgich ichidagi ovqatingiz,
hatto ta'limingiz.

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Hayotingizni yaxshilaydigan
barcha narsalar.

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- Shuni yodda tutish muhimki,

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dunyoda boylik  o'z-o'zidan
mavjud bo'lmaydi:

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u yaratilishi lozim.

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- Shoshmang.

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Tabiiy resurslarchi?

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Agar ovqatga kelsak,
daraxtdagi olma ham boylik emasmi?

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- Unday emas.

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Olmani iste'mol qilishdan oldin
kimdir daraxtga chiqib

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uni uzib kelish uchun
vaqt sarflashi kerak.

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Biz ekish, hosil terish,
ovlash, yig'ish,

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qurish kabi faoliyatlar orqali
qiymat yaratamiz.

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Tadbirkorlar ham qiymat yaratishda
juda muhim rol o'ynaydi.

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- Shunday.

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Tadbirkorlar boshqalar uchun
qiymat yaratish orqali

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o'zlariga ham qiymat yaratadi.

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- Tadbirkorlikning shu tomoni maroqli.

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Menga odamlar
hayotini yaxshilash orqali

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daromad topish muhim.

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- Bu yaxshi narsa,

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chunki tadbirkorlik iqtisodiy taraqqiyotning
muhim zaminidir.

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- Rostdan?

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Bu o'ylaganimdan ham muhimroq ekan.

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- U to'g'ri gapiryapti.

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Tadbirkorlikni iqtisodiy erkinlik
orqali rag'batlantirgan jamiyatlar

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aksilariga nisbatan tezroq
taraqqiy etadilar.

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- Bundan tashqari tadbirkorlik
g'oyalar va yangiliklar

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ustiga ust qo'shilib,yangi va
yaxshiroq mahsulot va jarayonlarni yaratadi.

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Tadbirkorlar hatto yangi
sanoatlarni yaratishi mumkin.

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20 yildan kam vaqt ichida
biz arang SMS jo'natadigan telefonlardan

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butun hayotingizni boshqaradigan
telefonlarga yetib keldik.

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- Stiv Jobsga rahmat!

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- Aslida, tadbirkorlik
shunchalik tez rivojlanadiki,

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siz shu epizodni tomosha qilganingizda,

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bu telefon ham eskirib qolsa kerak.

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- To'g'ri, lekin bu ham
tadbirkorlar uchun

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telefon aksessuarlari va ilovalar kabi
yangi mahsulot va

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xizmatlar yaratish imkoniyatini tug'diradi.

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- Demak tadbirkorlik yanada
ko'proq tadbirkorlik uchun

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sharoit yaratadi.

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- Ha!

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Bu esa davomiy jarayondir.

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Tadbirkorlikni qo'llab-quvvatlagan jamiyatlarda

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eski sanoatlar o'rnini tadbirkorlar
yaratgan yangi sanoatlar egallaydi.

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Har gal shunday sodir bo'lganda,

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ko'proq ish o'rinlari va boylik yaratilib,

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odamlarga ijodiy qobiliyatlarini qo'llash uchun
butunlay yangi yo'llar ochiladi.

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Men tirikchilik uchun YouTube da
videolar yaratishni shunday boshlaganman.

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Bir-necha yillar oldin bunaqa ishlarning
ilojisi ham yo'q edi.

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- Buni iqtisodchi Yozef Shumpeter

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«Ijodiy halokat» deb atagan.

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Tadbirkorlar yangi va yaxshiroq

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ish o'rinlari va sanoatlarni yaratgani sari
eskilari yo'q bo'ladi.

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Bu bozorning o'z hayot doirasiga o'xshaydi.

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- Iqtisodiyotda qanchalik muhim rol
o'ynashimni bilib oldim,

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endi ish boshlashga tayyorman.

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O'zimga-o'zim xo'jayin bo'lishga
sabr qilolmayapman.

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- Tadbirkor sifatida
sizda xo'jayin bo'lmasligi mumkin,

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ammo, agar muvaffaqiyatli bo'lsangiz,

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sizda ko'plab mijozlar, ya'ni
xo'jayiinlar bo'ladi.

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Erkin bozorlarda mijozlar
mahsulotni turli narxlarda

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sotib olish yoki olmaslikni o'zlari hal qiladi.

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Aynan shu jarayon
kerakli rag'batlarni yaratib,

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mijozlar ehtiyojlarini tez va
unumli qondirish uchun

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zarur ma'lumotni yetkazib beradi.

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- Sen narxlar, daromad va yo'qotishlar
korxonalarga faoliyat yuritish uchun

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signal bo'lib xizmat qiladi degandek bo'lyapsan.

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- To'ppa-to'g'ri.

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- Ushbu narx signallari, ya'ni
odamlar mahsulotlarni

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qanday baholashi va daromad
yoki yo'qotishlar darajasi

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to'g'ri yo'ldan borib
odamlar uchun qiymat

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yaratilayotgani to'g'risida ma'lumot
beradigan aloqa mexanizmidir.

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- Ammo yodda tuting, bu faqat
siz va mijozlaringiz o'z tanlovlarini

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erkin tanlay oladigan holatlarda

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amalga oshishi mumkin.

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- Aytmoqchi, sening biznes g'oyang nima edi?

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- Xushbo'y tish kavlagich
hunarmandchilik do'koni.

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- Nima?

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Birinchi mijozing o'zim bo'laman.

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Agar tadbirkorlik
kerak deb o'ylasak -

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albatta, to'g'ri o'ylagan bo'lamiz - unda
biz tadbirkorlikni ruhlantirib,

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tabbirkorlarni nishonlab,
iqtisodiy erkinlikni rag'batlantirishimiz zarur.

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Siz nima  deb o'ylaysiz?

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Tadbirkor bo'lmoqchimisiz?

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Qanaqa biznes ochishni
istashingiz to'g'risida izoh qoldiring.

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Tadbirkorlik to'g'risida ko'proq bilib olish uchun
courses.fee.org vebsaytida

00:06:06.940 --> 00:06:09.770
«Foundation for Economic Education» qismiga
murojjat qilib,

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tadbirkorlarcha fikrlash hayotingizni
tubdan yaxshilash mumkinligi to'g'risida

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ko'plab resurslarni topishingiz mumkin.

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Maqsandingiz biznes ochish bo'lmasa ham.

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E'tiboringiz uchun rahmat.

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[sokin musiqa]